Beanotown welcomes Mr Bean in special four-issue Beano collaboration

Mr Bean is coming to Beanotown! 

From today, 16 September, two great British comedy favourites come together for a special four-issue Beano collaboration, bringing Mr Bean’s unmistakable humour into the world of Dennis the Menace, Minnie the Minx and the Bash Street Kids.

For the opening issue, Mr Bean takes over as Guest Editor and makes some ‘improvements’ of his own, as Teddy is promoted to ‘Teditor’ and Beano becomes Mr Beano for the first time in the comic’s history.

Across the following three issues, Mr Bean finds himself accidentally working at Bash Street School, while Gnasher and Gnipper meet Scrapper, bringing another part of Mr Bean’s world face-to-face with Beanotown.

The partnership brings together two comedy favourites that have entertained generations by finding the funny in everyday life and celebrating imagination.

Earlier this year, Kids across the UK voted Rowan one of their top three greatest Mischief Makers as part of Beano’s Dennis the Menace 75th anniversary celebrations.

Rowan Atkinson said: “I grew up reading Beano and always adored its anarchic style and tone - and as I regard Mr Bean as a natural born anarchist and a child at heart, I’m surprised it’s taken us so long to explore a creative tie-up and finally exploit the Bean/Beano name connection. Its time has come!”

Mike Stirling, Director of Mischief at Beano, said: “Kids voted Rowan one of their top three Mischief Makers earlier this year, so Mr Bean was always going to fit right into Beanotown. He and Beano share the superpowers of creativity, imagination and finding the funny in everyday life. Giving him the Editor’s pencil was probably a terrible idea, but a very funny one - as everyone will see.”

Tom Beattie, MD, Tiger Aspect Kids & Family, added: “Having been a Beano Fan Club member as a kid, it’s a dream come true to work on this collaboration - it feels like the perfect partnership between two comedy greats! Mr Bean has fitted perfectly into Beanotown and the Beano team has been a pleasure to work with and welcomed the whole proposal with open arms.”

The collaboration coincides with the September launch of brand-new Mr Bean: The Animated Series season 4 episodes in the UK on Boomerang and ITVX.

The Mr Bean x Beano collaboration is part of Beano’s Year of Mischief, celebrating the humour, creativity and imagination that fuel childhood at its best. Beano is also supporting the National Year of Reading, championing reading for fun as the ultimate act of creative mischief.

The first issue in the four-part Mr Bean x Beano comic serialisation is available in selected supermarkets and newsagents and online from today, followed by further instalments on 23 September, 30 September and 7 October.