Senior Social Media Executive

Closing Date: 31/05/2024
  • Remote
  • Findmypast

Job Description

Find your magic with us!

Connecting people to their family stories is special.  We’re proud to deliver these magic moments. Through technology, data and insights, we bring people closer to their past, to benefit their future.

We’re a fast-growing team of smart people, on a mission to help millions.  Solve meaningful, complex problems and be a part of something magical.  Enjoy the agility of a scale-up with the security of real financial backing, in a place where every story matters.

Why join our team?

  • We’re driven by the desire to create a fantastic social media marketing campaigns
  • We’re naturally collaborative and our cross functional team works closely with our colleagues to enhance our product
  • We’re neatly set up for flexible working and giving people the freedom to thrive

You won’t find any bureaucracy here, but you will find:

  • Generous holiday allowance with the chance to buy more
  • A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee’s side).
  • All the health and wellbeing benefits you’d expect and some you wouldn’t
  • The chance to work with smart and fun people on products that will bring joy to millions.

Findmypast is a remote-first business but we also value seeing each other in person. It helps us do great work. We ask our employees to attend one of our office hubs in London or Dundee once a quarter and meet for company offsites from time to time, so we can spend valuable time together working collaboratively.

About the role:

Senior Social Media Executive

This position sits within our brand marketing team and reports to the Head of Community. The brand team is led by the Director of Brand & Communications and consists of brand, partnerships, content, PR, internal comms, research, social, video and community functions.

As a key member of our brand marketing function you’ll play a pivotal role in increasing brand exposure and driving new users through social media. Leading on a variety of campaigns, you will foremostly be helping us achieve our aim of using newspapers to make Findmypast famous. As such this role requires a strategic approach to drive engagement and increase our audience base through innovative content and community management techniques.

Through social media channels, you will help Findmypast stay ahead of the competition, developing brand awareness, generating inbound traffic and increasing subscriptions. From engaging with our users and identifying top user-generated content, to creating cut-through messaging and working with partner organisations, this is a varied and exciting role for which the ability to create compelling content is essential.

You will:

  • Foster and nurture a positive online community by proactively engaging with followers, moderating comments, messages, and mentions, delivering exceptional service to increase our algorithm ranking
  • Support the Head of Community to deliver excellent social media marketing through community outreach, leading on newspaper campaigns, planning and research aligned with the company’s marketing goals
  • Work alongside product to develop ideas to support and drive social media brand awareness efforts to support our brand awareness efforts building new audiences
  • Create engaging and relevant content for various social media platforms, including text, images, videos, and infographics
  • Lead by example working with the Social Media Executive
  • Complete ad hoc tasks as required to support the Head of Community
  • Track and monitor the effectiveness of social media marketing, feedback learnings and report on success where required
  • Collaborate with the wider marketing team to integrate social media efforts
  • Stay ahead of social media trends and technologies, new channels and social media changes, with a remit to look wider, test and learn to keep our brand at the forefront of social media marketing.

About you:

For this role we are looking for someone who is passionate about social media and online communities. We are looking for a quick learner with a flair for creative content and a solid knowledge of digital marketing. You will have day-to-day responsibility for maintaining and growing social media communities including Instagram, Facebook and X, through responsive communication, problem solving and creative campaigns.

  • Knowledge of social media management platforms i.e. Hootsuite, Sprout Social
  • Proven and demonstratable social media or marketing experience
  • Excellent understanding of social media channels and digital marketing
  • Strong time management/prioritising skills
  • Demonstrable creativity and strong attention to detail
  • Experience with analytics platforms (not essential but beneficial)
  • Knowledge of the latest social media trends and algorithms
  • Exceptional communication skills with the ability to adapt your writing style across channels and audiences
  • Positive attitude, detail-oriented with good multitasking and organisational ability

If this sounds like you and this exciting role sounds appealing, then get in touch. This could be the start of something special.

What to expect next:

Our interview process is fast and goes like this:

  • An initial call with a member of our People Team (30 mins)
  • Interview with the Head of Community (45 mins)
  • Presentation to the Director of Brand and Communications and Head of Community (1 hour)

We don’t want our approach to hold anyone back, so if we need to tweak this for you, please just ask. Plus, we’d love to know your pronouns so please let us know when you apply.

We want Findmypast to be the best company for all our diverse employees and customers.  If you’d like a deeper understanding of our commitment to diversity, check out our careers page .

To apply for this role, please follow our online application process and submit a CV and cover letter.

Findmypast is a remote-first organisation with office hubs in London and Dundee. This role is permanent remote-first position, working 37.5 hours per week, with regular team days in our London Fleet Street office. We offer a generous package including 26 Days Holidays + 8 Bank Holidays, health cash plan, corporate gym discounts, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.