CRM Marketing Specialist – 12 Month FTC

At DC Thomson we are a business with a purpose – to make a positive impact on the communities we serve.

We are home to some of the world’s best loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies.

The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People’s Friend, My Weekly, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for.

Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.

We’re changing the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.

Our HQ is in Dundee and we have bases around the UK employing over 1,200 extraordinarily creative colleagues working in a mix of office/home/hybrid. They’re passionate about being part of the story of so many well-loved brands and they’re crucial to our ambitions for the company.

About the Subscriptions Studio

The Subscriptions Studio drives all subscriptions activity for DC Thomson and is responsible for the growth of revenue and profit from print and digital subscriptions. Within the Subscriptions Studio this role sits in the CRM function of the Growth Marketing Team, reporting to the CRM Marketing Manager.

What to expect

Using your experience of CRM tools you will deliver impactful email marketing campaigns geared towards engaging, retaining and converting subscribers. Your knowledge of email marketing best practice and grasp of the technical skills needed to build email templates will ensure an CRM marketing programme of the highest quality. You’ll be hands-on, strategic and collaborative – putting together one-off email campaigns and automated workflows in our email marketing tool for a range of brands, planning for the future and improving processes and customer experience at every stage.

CRM Marketing Specialists support the Growth Marketing Team to build audiences for email marketing campaigns, and you’ll take ownership of the touchpoints along the customer journey to inspire and delight customers at every stage of their lifecycle. You’ll be using analytical tools to identify opportunities for improvement and growth. Equally comfortable handling the analysis of data as you are writing impeccable copy and developing digital assets, you’ll be able to work independently and as part of a team.

Knowledge, skills and attributes

The post holder should be able to demonstrate competence and previous experience in the following areas:

• Using and getting the best from CRM tools / ESPs and related technologies.
• Delivering one-off and automated email campaigns geared towards conversion.
• Developing or editing communications and content using HTML.
• Managing customer data to the highest standard.
• Tracking and reporting email conversions, revenue and other key metrics.
• Using Google Analytics and similar tools at an advanced level.
• Confidently and accurately using Excel and similar tools to process data.
• Briefing designers efficiently and effectively.
• Using Creative Cloud (Photoshop) to edit and develop image assets.
• Demonstrating excellent copywriting skills and attention to detail.
• Planning and managing priorities and competing deadlines.
• Working autonomously and collaborating effectively.

Desirable skills

• Experience with HubSpot as a marketing tool; creating email templates and detailed workflows, setting up and monitoring reports, and creating forms and landing pages.
• Experience with, or working knowledge of, Google Analytics 4.

Shared responsibilities

Across the Subscriptions Studio colleagues have a shared responsibility to:

• Be data and insight driven – injecting deeper audience data and insights into subscription management.
• Be customer journey focused – understanding the customer journey ‘funnels’, focusing marketing efforts for maximum growth impact.
• Understand our profit and loss – focus on margin growth in the same way as revenue growth.
• Encourage collaboration – work closely with the subscription team and the wider business to maximise audience opportunities and subscription revenue growth across our portfolio.

To apply for this role, please follow our online application process and submit a CV and cover letter.

This is a full-time position – 12 Month Fixed Term Contract, working 35 hours per week. The role presents the opportunity for hybrid working that must include regular office attendance at either our Dundee or London office. We offer a generous package including 34 days holiday, Health Cash Plan, Onsite Staff Gym, excellent Pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email recruitment@dcthomson.co.uk

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.