A new report from Enders Analysis has argued “all is not lost” for local news publishers, despite a punishing economic environment.
Enders identified DC Thomson as a publisher it believed was innovatively approaching the remaking of the local news business model.
A case study published by Enders has described the company’s approach as “an entrepreneurial, bullish mindset, focused on describing and realising a better future”, highlighting, for example, its switch from unique visitors to time spent as a principal metric of success, as well as its shift to “depth and expertise rather than a structure of geographic coverage”.
The report was optimistic about the industry more broadly, saying: “In the round, local media organisations are increasingly focused on the benefits they bring to communities and the use-cases that people value.
The full report, ‘Signs of Local Life – A new phase for local media’ can be read by clicking here.