DC Thomson has today (7th December 2021) announced the appointment of Rebecca Miskin as CEO of its media portfolio as the 116-year-old company progresses its ambitious growth plans.
Rebecca joined DC Thomson as Chief Strategy and Transformation Officer in summer 2020 and has been instrumental in developing the plan to consolidate DC Thomson’s media entities and create a scalable media company powered by data, technology and talent.
In this newly created position, Rebecca will be overseeing the company’s entire media operation, bringing together brands including Beano Studios, Stylist and Puzzler for the first time, as well as communities in energy, local and national news, teaching, crafts, sport and radio.
Rebecca, who retains her DC Thomson group strategy role, has a strong track record of leading digital transformation at major media companies, having previously been digital strategy director at Hearst, general manager at NBC Universal and commercial director at Time Inc.
Christopher Thomson, Chairman of DC Thomson, said: “Rebecca’s appointment as CEO is a crucial part of our transformation strategy, which looks afresh at how we can inform, entertain and delight audiences now and in the future. She will be supported by an experienced leadership team drawn from across the group to create engaging content and experiences that truly connect with our audiences.
“As a board, we are investing in technology and talent to support this plan, which will make sure we have the right skills and experience across our media business to create the engine for growth.”
Rebecca said: “DC Thomson was founded on creativity and entrepreneurialism. As the company transforms to prepare itself for the future, it is my mission to nurture that spirit.
“Throughout DC Thomson’s history, its ability to continually recognise the wants and needs of audiences has created successful brands that have grown and evolved. Now more than ever, readers, listeners and viewers want to feel a togetherness that comes from shared experiences.
“To survive and grow, we have to do more than just attract customers, we need to create loyal and long-lasting communities and we will achieve that by investing in technology, data and talent.”