Marketing Strategist

DC Thomson
Closing Date: 17/06/2024
  • Aberdeen
  • Fifth Ring

Job Description

Fifth Ring is a worldwide agency that creates one thing. Change.

We change buying behaviours. We change brand perception and performance. We change our clients’ bottom line.

We help our B2B clients to own the space they’re in, reaching target audiences with compelling stories, inspirational experiences and generally delightful work. Owning the space demands deep insight, inspired creativity and impactful content, among other things.

It’s not an easy task. And it’s where you come in.

This role is an opportunity to contribute to the strategic heart of everything that we deliver for our clients. An opportunity for the right person to apply their B2B marketing knowledge, curiosity and creativity while working on strategically important projects for major international B2B clients.

Who we’re looking for:

  • Someone who can think like a strategist, create like an artist and act like a pro
  • Someone who can work closely with global senior teams, assimilate lots of data, inspire creative solutions and enable lasting brand impact for our clients.
  • Someone with strong customer and stakeholder relationship management skills who can manage, develop and grow client relationships.
  • Someone with a critical mindset and well-developed theoretical and commercial marketing skills

Responsibilities:

  • Supporting and enabling our clients to achieve their strategic goals to “own their space”
  • Being a gatekeeper of Fifth Ring’s strategic quality throughout project and account lifecycles
  • Conducting qualitative and quantitative research and analysis to identify prospective brand positioning traits in the context of market trends, opportunities, and challenges
  • Transforming raw data into meaningful insights, whether written, verbal or other, complete with supporting evidence
  • Facilitating brand strategy sessions with client leadership to obtain relevant information and build consensus and support
  • Supporting or leading in Strategy presentation sessions
  • Being a robust defender of the agency’s values, people and commercial interests
  • Working closely with Strategy and Creative colleagues to:
  • Support in the development and presentation of unique and original insights that succinctly defines the client’s business / brand
  • Craft brand architecture, positioning and differentiation strategies
  • Write compelling brand narratives
  • Create brand guidelines and go-to-market activation plans that define the client’s voice both online and offline

Requirements

Essential Skills

  • B2B marketing communications experience and knowledge, preferably from an agency setting
  • Experience in developing branding and marketing strategies for clients or B2B organisations
  • Presentation skills experience, both written and in person as well as executive facilitation skills
  • A deep interest in data gathering, interpretation, analysis and presentation
  • A creative bent: the imagination and skills to draft briefs that reflect the agreed positioning to get the very best out of the creative teams.
  • Effective customer and stakeholder relationship management skills, including active listening, attention to detail, and the ability to troubleshoot and cultivate positive client relationships based on trust
  • Positively represent the Fifth Ring brand globally
  • A commitment to adhere to predictable delivery schedules
  • The confident ability to respectfully challenge both clients and colleagues when necessary and with the goal of delivering the best possible outcome for all
  • Strong written and verbal professional communication skills
  • Bachelors’ Degree qualified (ideally in strategy, communications, public relations, marketing communications, business management, linguistics, or a related subject) or equivalent professional experience

To apply for this role, please follow our online application process and submit a CV and cover letter.

Benefits

This is a full-time, permanent position, working 35 hours per week from our Aberdeen office. We offer a generous package including health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email recruitment@dcthomson.co.uk

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.