Beano has entertained children of all ages since 30th July 1938.

Almost 80 years later, our unforgettable characters remain as popular as ever. Dennis STILL menaces, Minnie STILL minxes and Roger STILL dodges. That’s why everyone we know, STILL loves Beano.

Beano is a humour-based weekly strip comic aimed primarily at kids aged 7-11 (a third of our readers are girls). Our readers are cheeky, mischievous, energetic and fun-loving; a lot like Dennis himself.

Despite all this mischief, we retain a high level of parent and guardian approval due to the supported reading experience comic strips can provide. This is particularly relevant amongst boys, who can be reluctant readers. Dennis and friends have been teaching children that reading can be fun for nearly 80 years!

Beano guarantees funny reading for anyone looking to enjoy a great laugh. We achieve this through a combination of our famous comic strips and fun features, which have cross generational and cross gender appeal. Everyone enjoys a laugh and a joke – Beano comic delivers every week of the year.

The Beano Annual continues to be a favourite, securing #1 bestselling annual in the UK seven out of the last 10 years and spin-off animation series Dennis the Menace and Gnasher airs to 15 million viewers on CBBC in the UK as well as on syndicated channels worldwide.

In 2016, Beano celebrated its biggest transformation since it introduced Dennis the Menace in 1951, rebranding across print and online and launching a boredom-busting digital feed for kids worldwide, available on web, apps, Youtube and across social media.